Job Description

Job Description

Job Description

Location:

NE Side of Indianapolis

Reports To:

General Manager

Position Summary:

Indy Boat Co. seeks a highly motivated and hands-on Marketing & On-Water Product Specialist to lead customer engagement through both digital marketing and live, on-water experiences. This position is a unique hybrid between a marketing strategist and an in-the-field boating ambassador who pulls boats, performs demos, and drives local visibility in the community.

This is not an e-commerce role. You’ll collaborate with sales and marketing teams to implement strategic campaigns, while also engaging directly with the public on the water, at events, and in high-traffic areas.

Core Responsibilities:

· Marketing & Lead Generation

· Develop and execute localized marketing strategies to drive brand visibility and lead generation.

· Utilize platforms such as Facebook, Instagram, YouTube, Nextdoor, and Google to generate and nurture leads.

· Create and distribute compelling digital and event-based content, including video, photos, and social media posts.

· Track and report on marketing campaign effectiveness and lead quality using CRM and analytics tools.

· Build and manage partnerships with influencers, local marinas, and lifestyle businesses.

· On-Water & Field Product Demonstrations

· Pull boats to and from lakes, events, and customer locations.

· Conduct professional on-water boat demos, educating customers on features, performance, and handling.

· Ensure boats are clean, staged, and operational for marketing activities and demos.

· Transport boats to strategic areas in the city for public visibility and engagement.

· Event & Community Engagement

· Plan and attend marketing events, including boat parades, open houses, demo days, and marina activations.

· Work some evenings and weekends to support marketing and sales efforts.

· Represent the Indy Boat Co. brand professionally at all events, ensuring excellent customer interactions.

· Assist in setting up and teardown of dealership tents, displays, and boats at promotional functions.

Ideal Candidate Attributes:

· Passion for the marine or outdoor recreation industry.

· Prior experience in B2C marketing, especially in high-dollar retail or powersports.

· Confident in towing trailers and operating boats (training available).

· Hands-on, self-motivated, and able to manage field responsibilities independently.

· Strong communication skills, both written and verbal.

· High comfort level with social media content creation and community engagement.

· Analytical skills to measure results and improve marketing efforts.

Requirements:

· Valid driver’s license with clean driving record

· Ability to tow, launch and drive boats

· Willingness to work evenings, weekends, and travel locally for events.

· Must be physically capable of outdoor tasks, including loading/unloading and working in varied weather.

· Familiarity with CRM tools and digital marketing platforms is a plus.

Job Tags

Local area, Weekend work, Afternoon shift,

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